Biite’s Post

Celebrate the behavior you want to see more of it. It seems like the obvious thing to do whether you're building a company or raising a child, yet most of the brands either ignore it or immediately take it to a transaction situation. "I pay you this much, and you do this for me." Biite took a different route on this one. We created the Bell Awards. When we saw Kai spontaneously professing his love for Taco Bell on WSL, we decided to... celebrate it — no strings attached, nor even dreaming about the possibility he would create an entire episode about us, entirely organically. So much so, if you check on Kai's Instagram, you will see it doesn't say "sponsored post" - because it wasn't. https://lnkd.in/gk_3BWy2 As a surfer, this one hit differently. I have tried to bring brands into the surfing culture many times. Little did I know it would happen the other way around. Live Más Kai! https://lnkd.in/gTCDhGgk Here's a link to the SURFER article: https://lnkd.in/dxu7gMtR

Restaurant brands are not only turning to influencers to co-create content, but also chefs to co-create menu items, and fans to help make decisions. “Younger generations … they want to be a part of the decision-making process. They’re making a conscious decision to attach their personal brand to our brands. It’s a collaboration now." (via Alicia Kelso)

Ok, that was a first.😅 WWDC minus apple, plus cheese, and tortilla instead. It felt like the proper way to present all the innovations engineered inside the Taco Bell test kitchen to the world. That was Live Más LIVE. What an honor to be assigned to bring to life such a massive moment for the brand. Thank you to the visionary Taylor Montgomery, Sean Tresvant, Ashley Prollamante, and the entire Taco Bell team, for trusting and believing in Biite. Special thanks to my partner Alex Jacobs for driving and pushing it through the finish line with mastery. Thank you, Andy Haumersen, for keeping the vibes at an all-time high while juggling several projects within the project, including creating trophies in Belgium. Thank you, Neal Desai and Eric Christy Manchester, for fearlessly jumping head-first on this project and crafting all the bits and pieces, pauses, and jokes included. Thank you, Cutty Cuthbert, for producing multiple films within an impossible timeline and always smiling. Thank you, Mateus De Paula Santos and the Lobo.cx team, for making magic. Thank you, Ben Einziger and Kiki Einziger at CAYA Music & Sound for making it SLAP! Thank you, Joey Rubin and Alex Menache for integrating food culture like no other. Thank you Kai Lenny for Living Más! (Ya he's not on Linkedin). And thank you to all of our partners Edelman, Little Cinema, Broadcast Management Group, Inc., Cyrano Rox, and Uncommon Entertainment. And now, some of my favorite links coming out of this: https://lnkd.in/ds7uNNx3 I totally agree with Barstool Sports on this one: https://lnkd.in/dDiZiYNu We 🫶🏽 you memezar: https://lnkd.in/dccMfnEm Kai's legendary edit on SURFER The Arena Group: https://lnkd.in/dxu7gMtR For everyone who missed the Live, you can still check some of the highlights here: https://lnkd.in/dcysQK-C It takes a village for ideas like this to LIVE MÁS.