Our Vision and Values

Our credo brings to life our internal values. These values drive our performance and help us perform our best every day, delivering more for all stakeholders and serving clients with a broad range of products and services.

Customers

Ensuring that we are serving customers well, remains key to delivering long-term franchise value. Our commitment to serving customers has resulted in the following accolades:

For the second consecutive year, Money magazine named Citizens in its 2014 list of “The Best Banks in America,” citing the level of customer convenience available through its customer contact center, access to banking specialists via instant messaging and its “robust physical presence,” with more than #Json=Label_Lookup|Brand=citizensbank|TargetElementType=span|TargetElementId=dropdown|Key=number of branches# branches and #Json=Label_Lookup|Brand=citizensbank|TargetElementType=span|TargetElementId=dropdown|Key=number of ATMs# ATMs

Our middle-market business received a top-five ranking in both client penetration and number of lead relationships within our footprint (based on rolling four-quarter data as of September 30, 2014 by Greenwich Associates). In addition, we enhanced our market share of loan syndications to sixth by volume and fifth by number of deals for the third quarter of 2014, according to Thomson Reuters' Overall National Middle-Market Bookrunner League Table.

We strive to develop stronger and higher-value customer relationships through an intense focus on delivering a differentiated experience across all of our distribution platforms, including our branches, online, telephone and mobile banking platforms.

Colleagues

At Citizens, we strive to build a diverse and inclusive organization positioned to support the growth of our colleagues and our communities. We are proud of our strategic partnerships with a number of diversity-focused organizations.

Communities

Citizenship has always been at the core of our identity. It is rooted in our belief that good citizens support each other, and when our communities reach their potential, we all thrive. Our work in the community deepens our understanding of the people and neighborhoods we serve and inspires us to do better – as a bank and as individuals. ​​ We’re committed to rolling up our sleeves and working alongside our neighbors to build stronger communities. Through our Citizens Helping Citizens initiative, we invest our time, resources and talent to strengthen the communities in which we live and work. We build partnerships with public, private and community interests to develop neighborhoods, transform lives, and stimulate economic renewal.

Shareholders

​To serve our shareholders and retain their support, we are committed to the clear and transparent communication of our performance, strategy and governance. Further, we will seek to optimize long-term returns by:

Striving to deliver attractive risk-adjusted returns by making good capital and resource allocation decisions, being good stewards of our resources and rigorously evaluating our execution.

Operating with a strong balance sheet with regards to capital, liquidity and funding, and with a well-defined and prudent risk appetite.

Maintaining a balanced business mix between commercial banking and consumer banking.

We strive to always:

• Exceed customer expectations
• Do the right thing
• Think long-term
• Work together

We are citizens helping citizens reach their potential.