Kevin Payne

Business owners, let’s talk about your money: People I work with get roughly 14,000-20,000 views a month on Instagram organically. If you relied on on paid advertising on Instagram your CPV is probably $0.15-.20. 15,000 views would cost you roughly $2,250 in ad spend. If you are running ads and you aren’t organically getting at least 3k views per post and converting regularly, I can double your engagement and save you $700/mo. Seems like a deal 🤝 DM me to get started.

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The biggest content inspo I've had this year came from the most unlikely place: My banking service. Wealthsimple are the gold standard in content strategy right now (btw for American folks they are an online banking alternative to legacy banks). A few ways they are crushing it 👇 1. Their different channels are aligned under one brand. Wealthsimple's newsletter and podcast are both called 'TLDR'. The angle? Tackle the biggest financial stories of the week. Simple. The stories vary from biggest news of the day to highly relevant topics for their audience, and they feed both of their content pillars. I see so many marketers talk on LI about various channels to build audience. There is no one-size-fits-all answer to that question. But what you NEED to do for an effective content strategy is connect the channels chosen with a common thread. That's how you repurpose strategically and coherently. 1. Newsjacking. Hopping on popular, current events is a no-brainer. We've seen this work time and time again at Klue. Wealthsimple do this on TLDR with the perfect balance of: a) informed research b) the TLDR (as you'd expect c) sprinkling in their own POV Sure this content isn't about how to use their app or feature releases. But it unlocks access to a broader audience while building authority on the topic they're dialled in on. 3. In-app distribution. This is my personal fav. They take 'the BIG story' from either newsletter or podcast episodes and weave them into their app's 'discovery' section. In-app distro is something I haven't tackled at all in my career at Klue. But Wealthsimple sprinkle their content into their app so smoothly that it is another distro channel to their 3+ million customers. -- The tl;dr — go search from inspo outside of your company's space and you'll likely find gold. What other unlikely places do I need to look at for content strategy inspo?

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What Content Creators Need to Know about Content Strategy, Ideation, and Standing Out on YouTube in 2024! Want to create live streams like this? Check out StreamYard: https://lnkd.in/gBN_UQvW

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I think more DTC brands should be taking notes on Death Wish Coffee. There are a few things that stand out to me (that most DTC brands aren't doing): 1. Obsession with the product and the "look." 2. A truly stacked subscription offer. 3. Site copy that makes you look twice. Here, I break down why these three tactics from Death Wish Coffee Company should be on every DTC brand's radar:

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Reddit Ads might be the most undervalued inventory on the planet right now. According to Reddit's S-1, Reddit Ads drove ~$787M in revenue in 2023 -- $204.8M of which came from only ten advertisers. Rough math says that Reddit's total organic traffic was ~2.2B sessions in 2023, or $0.358 per organic session. Since Jan 1 2024, Reddit's total organic traffic has soared to an (estimated) 580M visits/mo from Google, on-pace for ~6.9B total organic sessions. Context: In 2022, Reddit had ~1.3B organic visits from Google, and earned ~$653M in ad revenue, or about $0.501 in ad revenue per organic sessions driven. So, Reddit is getting more visibility than ever before in organic search, is on-pace to have nearly 3x more traffic in 2024 than it did in 2023, and has seen ad revenues increase a mere 20.52% YoY. The above metrics are crude approximations, but on the side of being conservative -- presumably, a non-insignificant portion of the people coming to Reddit in SERPs are registering for accounts, downloading the app, and/or visiting the site via non-organic channels, which would only serve to increase available ad inventory.

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Entrepreneurs know the drill: no work, no paycheck. 🚀 Every social app on your phone? They’re designed to steal your focus. My advice? Stay sharp and prioritize productivity!

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🚨 🚔 Bad boys 🚨 🚔 Whatcha want, whatcha want? Whatcha gonna do Whatcha gonna do when the CFPB comes for you! The consumer watchdog today announced that it is creating a public database to identify nonbank financial companies that violate consumer laws. It hopes to avoid recidivism trends. 🏹 "Too often, financial firms treat penalties for illegal activity as the cost of doing business," CFPB Director Rohit Chopra said in prepared remarks. "The CFPB's new rule will help law enforcement across the country detect and stop repeat offenders." 🕵‍♀️ State regulators, investors, creditors, business partners, and the public in general conducting due diligence or research are expected to use the information available. 😞 “MBA is disappointed with the CFPB’s final rule of a Public Orders Registry, as it creates a costly and duplicative reporting framework for the mortgage industry," said Pete Mills, the Mortgage Bankers Association's SVP of residential policy. 🤠 In February, the CFPB permanently banned RMK Financial Corporation, which does business as Majestic Home Loans, from the mortgage lending industry following a series of repeat offenses — which occurred despite the CFPB's law enforcement order issued in 2015. Story by Flávia Furlan Nunes on HousingWire (though credit where credit's due, those are my very impressive graphic design skills👇 )

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The end of the Walmart - Capital One partnership is not a good look for Capital One... From reading the court documents, it seems like Capital One was able to deliver on very little of what it promised... For example, on posting and processing, Capital One committed to the following: • Conforming payments: 97% posted within 1 business day of receipt • Non-conforming payments: 99% processed and posted within 5 business days of receipt In July 2022, Capital One posted only 55% of conforming payments within one business day of receipt and 76% of non-conforming payments within five business days of receipt Five of the these "critical" service failures took place in a single 12-month period, giving Walmart the right to exercise a termination clause However, Capital One quibbled about the wording of the termination clause, forcing Walmart to take the credit card issuer to court The court ruled in Walmart's favour, describing the termination clause as "plain" and "unambiguous" https://lnkd.in/eFY5RjpS https://lnkd.in/e_NVr6rB

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Picture this 🖼️ You’re a fintech marketer who's spent months pouring energy into content. Blog posts, webinars, social media carousels... but, your engagement is flat. Clients aren't sliding into your inbox. What's missing? Often, it's not about more content, but the story behind it. In an industry filled with complexity, people crave simplicity. They don't just want features and specs – they want solutions that resonate with their their late-night anxieties. That's where the true magic of storytelling comes in. It's about painting a picture of the transformation your tech can bring. It's the case study of a stressed-out business owner who finally sleeps soundly, thanks to your streamlined payment process. It's the relatable blog post that breaks down a complex regulation, easing that nagging worry your client has. It’s empathy. Understanding what keeps your audience awake at night – then weaving that into the content you create. Suddenly, you're not just a Fintech company, you're the guide, the trusted partner who gets them. That's what builds long-term loyalty and drives those high-value leads. Ready to make your Fintech content an irresistible story? Drop me an email at deborah@fintechcontentmarketing.com #fintechmarketing #contentmarketing 

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Looks like it's about time for me to "find/replace" all my generation articles originally written about Millennials (then Gen Y), that had added content for Gen Z, now to be set up as Gen Alpha guidance. Why? Well... ☟ Because while each generation has unique characteristics, comfort with technologies, and broader economic headwinds, they're all looking for the *same thing*: Authenticity, actionable guidance to create the financial stability they know they want but can't see the path to get there (and just education isn't the only obstacle). Also, given Gen Z is already black humor adept, I can't imagine how gleefully resigned to our biggest problems Gen Alpha will be. #generations #genz #genAlpha #millennials #banking #financialwellness #financialeducation

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What are next steps you would like to see from a potential way to fund more games?

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This simple strategy will keep your idea bank full. Questions are such a gift. Questions your audience asks you, questions your audience asks others — these questions give you insight into problems, hopes, and dreams. I keep a FAQs database inside my Notion setup (also included in CreatorHQ) so that what I hear a question from my audience, I capture it and can address it later. Makes content inspiration easy!

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Hey podcasters and aspiring podcasters... join this Podbean session today at 2 PM EST / 11 AM PST. Registration is free. (I think you may be able to watch here on my LinkedIn profile too.) Lee Uehara and I will share strategies for growing a podcast, building a community, and monetization. Plan to share our good experiences and hard learned lessons. 😀 Looking forward to speaking with Norma Jean Belenky. Whats your biggest podcasting challenge right now? #podcast #podcasters #podcasting #creators #FinancialAdvisor

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Since 2022, one single brand has paid me over $25k as a microinfluencer. All because of ONE message that I sent on LinkedIn in mid 2022 using my framework, The Anti-Pitch Method. I hear too many creators saying "I don't have enough followers" or "No one is responding to my pitches". Things have to change — some related to your mindset and some related to your strategy — before you start seeing results. Stop sending boring cold pitches. Start building relationships instead. And no, you don't need to have 10k or 25k or 100k to start making monetization consistently as a creator. Go into your Monday with this ✨energy✨

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The latest episode of the #FriendsofSanctuary podcast is live! I hope you will tune in to hear our #ChiefInvestmentStrategist Mary Ann Bartels host a information-packed conversation with First Trust's Zach Ullrich and Sanctuary Wealth's Richard Williams about everything and anything #directindexing!

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It’s not just the polls that Team Biden should be worried about… Tiktok has now become a hotbed of MAGA activity. Tiktok officials tell me that there’s 2x more pro-Trump content than pro-Biden content on the app preferred by Gen Z. There are 10.5 million TikTok users in PA, 3.4 mil in NV, 2.4 million in AZ, 5.4 mil in GA, and 3.7 mil users in MI. If just 1% of these users are fed more pro-Trump or anti-Biden content, it could have a serious impact on the election. For the full story: https://lnkd.in/dH-PXKaG #TikTok #SocialMedia #fyp

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D2C and eCom operators book me on MentorPass to understand how to grow their D2C businesses. The most frequently asked question I get is: "What category would you go after if you had to start from scratch in D2C? - and what attributes would you look for?" In the clip below I answer that question :) (Watch the clip at 1.5x the speed as I talk too slowly)

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