“I've had the pleasure of working with Lauren to create content for my company's B2C and B2B markets over the last 2+ years. Lauren is an excellent writer who understands the needs of our target audiences and can infuse our company's offerings into educational topics without seeming overly promotional. She has the ability to develop interesting and valuable articles, ebooks, whitepapers, etc. that she knows will resonate with each audience, even without a ton of direction ahead of time. She's also very responsive and easy to work with, and always delivers projects on time. I would highly recommend her for any freelance writing opportunity.”
Sign in to view Lauren’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Richmond, Virginia, United States
Contact Info
Sign in to view Lauren’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
2K followers
500+ connections
Sign in to view Lauren’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Lauren
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Lauren
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Sign in to view Lauren’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
-
Contact Lauren for services
Blogging, Writing, Copywriting, Ghostwriting, Content Marketing, Content Strategy, Digital Marketing, Lead Generation, and Marketing Consulting
Business Info
- Services offered
-
- Blogging
- Writing
- Copywriting
- Ghostwriting
- Content Marketing
- Content Strategy
- Digital Marketing
- Lead Generation
- Marketing Consulting
- Work location
- Richmond, Virginia, United States
- Work preference
- In person or remote
- Receive free inquiries
- I accept direct messages and business inquiries by anyone on LinkedIn for free, even if we’re not connected. Learn more
About
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Contributions
-
What are the most effective ways to land your first writing job?
When reaching out to clients in your chosen niche, get as specific as possible with your relevant experience. Send samples and explain why they're similar to the prospect's needs. Niches don't just include topic areas, but also types of content (blogs, white papers, scripts, etc.) and audience.
-
How do you incorporate feedback and revisions into your technical writing process?
Getting feedback on your writing can be hard! But ultimately, the goal is to create the best possible end product for your audience. And as you apply that feedback in the future, you’ll have a better sense of how to write for your target audience.
-
How do you incorporate feedback and revisions into your technical writing process?
Audience is a huge driver of tone. If you’re a freelance writer, ask your client for specific audience demographics. If you’re an employee, reach out to your marketing and sales teams to gain insights in your audience’s needs. In both cases, think about user intent and what you want the ultimate call to action to be.
-
What are the pros and cons of hiring a freelance editor vs. an editing agency?
If you have an idea of the exact kind of editing support you need, choosing a freelance editor could be the better choice. You can find professionals with very specific niche experience. Plus, you may be able to negotiate a faster delivery timeline compared to an agency.
-
What are the pros and cons of hiring a freelance editor vs. an editing agency?
With an agency, you’ll typically be assigned an account executive who oversees a suite of services related to your project. Onboarding and turnaround times can definitely be slower, but you have the advantage of full scale support if you need it. An agency may also have in-house expertise on the book launch process.
Experience & Education
-
Upward Content LLC
********* ******* ******
-
******* ******* **** ** ********
******** ******* ************** *** ******** *******
-
****** ****** *******
********** *********** ***********
-
********** **********
********'* ****** ******** *******
-
View Lauren’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Courses
-
Essentials of Project Management, Villanova University
-
-
Urban Geography, University of Richmond
-
Languages
-
English
-
-
Japanese
-
Recommendations received
5 people have recommended Lauren
Join now to viewView Lauren’s full profile
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
People also viewed
-
Kat T.
Orlando, FLConnect -
Sara Coleman
Personal Finance Writer | Commerce Writer
Greater Augusta AreaConnect -
Sarah Brady
Freelance Finance Writer | Former Certified Credit Counselor (NFCC) & Housing Counselor (HUD) | @ForbesAdvisor @YahooFinance | Big-Time Money Nerd 🤓
San Francisco, CAConnect -
Zina Kumok
Freelance Personal Finance Writer and Editor | Student Loan Expert | Speaker
Indianapolis, INConnect -
Cyrus Vanover
Abingdon, VAConnect -
Oluwaseunfunmi Okunowo 💰
Lagos State, NigeriaConnect -
Ashley Cummings
Salt Lake City, UTConnect -
Dani Wolfe
A leading writer with marketing expertise to back it up ✍️ SEO Freelance Writer | Copywriter | Marketer | Super Mom
Greater Kalamazoo AreaConnect -
Stephanie Colestock
Boerne, TXConnect -
Jerry Brown
New Orleans, LAConnect -
Blair Sharp 🧀
Rochester, MNConnect -
Melanie Lockert
SEO-savvy freelance writer for 9+ yrs | Finance | Business | Wellness | Careers
Brooklyn, NYConnect -
Ashley Cisneros Mejia
Freelance Writer, Journalist & Strategist | Host of The Talk Freelance To Me Podcast | Business Coach for Freelance Writers
Greater OrlandoConnect -
Sridhar Kumar Sahu
GurugramConnect -
Lilian Ngugi
Local SEO @ Yardinc / B2B SaaS content Writer / SEO Content Specialist/Building @kornwriters.
ThikaConnect -
Jennifer Goforth Gregory
Wake Forest, NCConnect -
Dr. Nsisong. MPH, FIMC, FETP .
Boston, MAConnect -
Liz Heflin
United StatesConnect -
Kaitlyn Arford
Newsletter Founder, Freelance Writer, and Dog Writer for Hire
Louisville, KYConnect -
David Rodeck
New York, NYConnect
Explore more posts
-
Whitney Wellman
✨I keep seeing freelance writing jobs with rates as low as $17/hour. ✨ And it really p***** me off. “That’s all the job is worth.” 🛑I beg to differ.🛑 🔷Over the course of a great piece of content’s life 🔷It could garner thousands to 100Ks of hits… 🔷That is worth some MONEY. And an experienced content writer? 🥇Worth their weight in gold. ✨SO: a case study of pay for MY team of writers at Excelsior Content.✨ I asked the freelance writers on my team their average hourly time spent per article. ↪️Which I used to figure their hourly pay rate. ✨✨Here’s what I found:✨✨ ⭐Average time spent per article⭐ –1500 words: 2 hours –2500 words: 3.1 hours ⭐Average pay per hour:⭐ –$52-$60/hour* *This range is based on the time spent per article. ⭐Factors that affect the writer’s time spent per article:⭐ 🦋Whether the content was a batch piece 🦋Familiarity with the topic 🦋Time spent at EC (the longest-employed writers tend to spend less time) 🦋Personal factors (i.e. caring for a child while trying to write) ⭐Individual writer pay breakdown⭐ Writer 1️⃣: $40-60/hour (dependent on if she’s caring for her child while writing) Writer 2️⃣: $60-80/hour (grad student/spends a lot of time writing/reading) Writer 3️⃣: $60-80/hour (does the most work for EC) Writer 4️⃣: $40-50/hour (newest to EC) ✨✨✨I pay all my writers the same per-word rate.✨✨✨ And I’m fully transparent about that fact. When they get a pay raise, it’ll be a collective one. I based my rate on the average hourly rate a writer will spend on my articles. 🏆In fact, streamlining content was an important goal for me… 🏆Only to ensure writers got better pay for the work they did. →Here’s how I help them mitigate the time they spend per article: 🔵I write the most detailed outlines/briefs they’ve ever seen ➡️I know, because they’ve told me 🔵I don’t believe in group feedback ➡️Unless it’s an error everyone is making all the time ➡️Feedback is specific to the writer ➡️I find they integrate feedback easier with this method) 🔵I vary their work ➡️Writers do better when they are not bored ➡️Some topics are boring! ➡️So, I split up the work among them 🔵I limit batch content per writer ➡️Batch content is important for content strategy ➡️But freelance writers burn out easily on it ➡️So I limit to two of the same-style pages per week, per writer 🔵I use daily due date systems ➡️Writers, like everyone else, need help keeping on track. ➡️Instead of weekly or monthly due dates ➡️I make assignments due on differing days of the week. Assisting writers with submission accountability WORKS. 🔵I work with long-term clients ➡️This means writers get to know each brand ➡️And experience helps you write in less time. I wish I could pay the writers on my team even more… 🙌🏽But I sleep well knowing the writers on my team are paid Almost DOUBLE the average pay ($23.27/hr) of other freelance writers in the U.S. #freelancewriters #contentwriters #freelancepay #contentslayer #payrate
376187 Comments -
sheila zhao
Just like Salwa Emerson mentioned, the key tips of ‘Skeptical ‘ on the video which i think it’s definitely worth to notice when we’re using AI tools to help us to do works. The advent of Ai technology has made information retrieval faster. As an 'advanced' tool, it is all the more important that we respond to it with better thinking ideas. Rather than being completely passive and accepting it in its entirety. Just like life, when we live in the comfort zone, we seem to enjoy life; but in fact, we also fall into another kind of gentle 'trap'. I once read a quote in a restaurant while traveling: “if you obeu all the rules ,you miss all the fun.” So while we are used to being told the results and answers directly by Ai, don't forget to verify its accuracy! #AI #ghostWriting# #new technology #ChatGPT4.0#mindset #creative #Trip #advanced technology #Future ai
3 -
Christina M. Ward
My blog has been through many phases in the past decade, but I find that what's there right now doesn't reflect my current goals, and isn't performing well. I'm doing a full website audit and refresh. Today, every single post must reflect my professional capabilities, and creative talents, and attract potential clients, readers, and fans of my work. Currently, it's a bit all over the place. So, Fiddleheads & Floss Writing Services' website is getting a complete review & audit of each blog post, oldest to newest, to: * Review individual posts and decide: keep, revise, trash, or revamp & republish * Analyze SEO purpose, keywords, tags, SEO metadata * Restructure & revise, if needed * Check all links for broken links * Review categories, tags, and display/thumbnail data * Add relevant backlinks where possible * Review all media & citation * Replace outbound links that do not provide high-authority value * Replace CTA, author bio, and promotional links for each post * Each post will also need sharing on social media and promotion. This is the first post that was revised and republished. It's got a new picture (correctly cited), revised copy, and a whole new framework that demonstrates my work and shows the reader who I am and what I do. It's a lot of work but in the end my website will attract more visitors — readers, fans, book buyers, and potential clients. ***If your website's blog isn't serving your goals, it is time for a website audit. Hire a FREELANCER. https://lnkd.in/eP_C55pd #hireafreelancer #blogaudit #FFWS
-
Liz Heflin
Hey, freelance writers! It’s *last call* for “pay what you can” group coaching. I have a few slots left for my May 7 group coaching call at 8:00 a.m. (Central European Time). Who should sign up? Any freelance writer who… ✅ Has questions about running a freelance writing business. ✅ Wants 1 hour of group coaching…but doesn’t want to pay hundreds for it. (Pay whatever you can contribute. Honestly.) ✅ Is free tomorrow (May 7) at 8:00 a.m. (Central European Time). Why are these sessions “pay what you can”? I’m looking to get feedback and testimonials on the service, so you’ll be asked to fill out a brief survey after the call. Good for you. Good for me. 🙌 ➡️ If you’re interested, let me know in the comments or DMs, and I’ll get you all the info!
1610 Comments -
Megan Bungeroth
Calling all content leads/managing editors/marketing pros – I've got your next best freelance hire. Writer & editor extraordinaire Alison Bowen has some availability for new clients and you should snap her up ASAP. I've been working side-by-side with Alison nearly two years, and I cannot sing her praises loudly enough. (If I had the work, I'd give it to her! So you're lucky she's temporarily available!) Here's what you'll get if you work with Alison: • A thoughtful, whipsmart, incisive editor who will source and manage freelancers, write assignment briefs, handle onboarding and invoicing, deliver developmental and copy edits, and upload to a CMS • A brilliant, award-winning writer and researcher who can tackle everything from front-page national newspaper stories to branded lifestyle content to B2B research reports. She spent over a decade as a features writer at the Chicago Tribune and she specializes in finding compelling human stories that make you care about the problems people are facing. • A kind, considerate, joyful person to work with. Alison is always positive without being Pollyanna. She approaches every business problem with curiousity and a spirit of collaboration. She can speak to CEOs and veterans with PTSD and treats everyone with the same level of respect and genuine inquisitiveness. • An organized, punctual project leader who can delegate to and mentor editorial collaborators. If you have a large-scope project that needs a careful, experienced guiding hand on copy, Alison is your person. • A veteran journalist who can work seamlessly with marketing and branded content stakeholders. Alison understands that the best branded content is produced with journalistic rigor and the highest editorial standards, while still uplifting and promoting the brand. I know I'm gushing. But it's all true. If you'd like any more of a recommendation, please DM me and I'm happy to share more about my experience working with Alison. I'll link to her portfolio in the comments, and you can reach Alison at byalisonbowen@gmail.com.
3210 Comments -
Daphne Gray-Grant
Writers, bloggers and LinkedIn posters LOVE lists, but sometimes they use them as a crutch. Here’s the fifth of nine suggestions on how to write better lists: ***Know your word-count goal before you write .*** Many writers dislike math, but the arithmetic of writing is so simple you can do it on the back of an envelope. Take the number of points you want to offer and divide them by your final word count. If you have only 500 words, it should be pretty obvious you can’t offer 99 Reasons to Switch from Vegetarian to Vegan. My estimate? You ideally want to allow at least 50 words per point. That means the most points you can squeeze into 500 words is 10. ✍️ What guidelines do you keep in mind when writing lists? ♻️ Please share if you think this post might help others.
62 Comments -
Naama Oren 🎗️
Recruiting writers? Allow me to explain something important to you. 1. A few rounds of interviews - totally okay 2. Home assignments - yup, also okay 3. Ghosting a writer after they’ve gone through points 1&2? Unacceptable Writers talk folks. If you’re recruiting writers, treat them with respect, because they’ll tell other writers exactly how you behaved.
226 Comments -
Brooke Shoevlin
On more than one occasion (through many a coffee chat), I’ve heard from expert content and copywriters that this is a simple truth they’ve learned over the years that’s helped them succeed in freelance writing. That the growth and learning you gain from having an editor is better than any course, book, or tool out there. 📚 One writer told me that often people ask her for the best course to take to improve their content writing, but her response to them is that the best support and learning you can get is from having an editor on your team. ✍️ What do you all think? 💭 I may be a little biased, but I believe editing support is invaluable when you have the right editor in your corner. Can you learn and grow as a writer from working with an editor? 👉 Yes, I do believe so. If you’re *looking* to learn and grow as a writer. Should you only work with an editor if you’re looking to learn and grow? 👉 No. You can get editing support for any reason that fits your needs. You don’t have to be in a season of growth to invest in editing support. (More of my clients actually get my support to take editing *off* their plate and take back the time they spend on it.) When you find an editor who wants to be in it with you for the long haul, that’s where the magic happens. 🪄 They know you, your writing, your preferences, your voice, and each of the unique backgrounds and preferences of your clients. They: ❇️Catch the spinach in your writing and look for those gold mine opportunities to enhance it. ❇️ Understand your TA and make tweaks to better suit them. ❇️ Make sure you meet your clients’ asks. ❇️ Give you that gentle nudge when they can tell it wasn’t your best work. ❇️ Give you the green light when you would have otherwise continued to mess with a perfectly ready piece. ❇️ And wave the pom poms when that line was KILLER and they want to make sure you save it for future work for that client! ✍️ And if you’re a writer looking to learn and grow, you can absolutely learn from the edits made and the feedback you receive from your editor. If you're thinking about partnering with an editor as you grow in your writing and take on more content and copywriting work in your business, I'd love to be the editor in your corner. I created the Confidently Clean Copy Membership💡to support content and copywriters with the editing and proofreading they need and on a monthly subscription basis that just *makes sense* for a small biz budget. All I charge to get my eyes all over your content or copy is $297/month. (No word limit 🤸🏼♀️) You can scope out the details through the link in the comments. (Rates, FAQ, everything is in there.🌷) Continued in comments🥂
2616 Comments -
Julie Cunningham, MPH, RD
What's the future of the freelance writing industry for the second half of 2024? I hear people bemoaning the fact that AI now exists; and worrying that Chat GPT has taken over the job of writers. But I don't think that's true. I've heard it said that "writing is thinking slowed down." And I believe that's true. AI writes quickly, but it has no original thoughts. It only gathers old information, reconfigures it, and spits it back out. Don't get me wrong; I'm not anti-AI. I've found it useful for making lists and starting outlines. But I have yet to see it produce content that passes muster. I believe: 1. We are on our way out of the freelance writing slump that started in 2023. 2. Opportunities for quality freelance writing services will continue to expand, thanks in part to the federal non-compete law set to take effect in August. 3. Niching down to a specialty area where you have expertise as a writer will be more important than ever if you want to be a high earner. What do you believe? Are you optimistic about the state of freelance writing?
145 Comments -
🤑Sarah Colley
With so many new job postings for freelance and in-house content writers, I'm wondering how many of these teams actually know what the writer needs to get started. Why? Because it's a question I've heard so. many. times. If you're just hiring a writer (or several), here are the basics: 💂♀️ Any onboarding or branding documents that help them get to know your brand/ audience 💂♀️ A demo walkthrough (even if it's just a recording) 💂♀️ An example article that demonstrates the format, tone of voice, structure, and kind of content you want the writer to produce 💂♀️ A content brief with the relevant internal resources they need to create the piece 💂♀️ Access to internal SMEs, or at least things like video recordings on the subjects, or at least a slack channel that allows them to ask questions. 💂♀️Editorial guidelines These are the BASICS. If you have a more advanced/ expensive writer, you could do away with a comprehensive brief and simply give them details like: -the pain you're trying to solve for -the key message of the piece -any internal links they HAVE to have -where the article sits on the buyer journey -CTAs You should still give them any resources they might need to inform the piece... BUT, if you're really setting them up for success, you'll go deeper than that and allow them to research within your content library (if you have one). Chances are, you don't. I've seen it only a handful of times in my 12 years in marketing. (P.S. I do help teams create internal content libraries) A content matrix is also nice, but a lot of advanced writers also know to simply do a site search ("site: URL/ keyword) and it'll turn up some relevant pages from your website. I generally do this kind of search even if the brief has internal links for me, because there are often others that might work better or in conjunction with those links (as long as there aren't too many). Anyway, I'm starting to ramble... The point is, your writers need resources to succeed, especially if they're freelancers. Don't give them the good stuff, and they'll have to resort to Google searches (and if you're lucky, some external SMEs).
7026 Comments -
Alex Lindley
Want to make your content more engaging? Here's a tip: Write like you're going to have to read it out loud to your toddler. I was writing a LinkedIn post. My oldest walked into my office. "Hey, Dada. What are you doing?" "I'm writing something." "Can you read it to me?" "Sure, buddy." I started reading. Two sentences in: "Dada, can I go play with my magnet tiles now?" I scrapped the post. Lesson learned. #Content #Writing #Parents
9212 Comments -
Hillary Kaylor 🖊 Director of Copy, Content and Communications
When does 1 + 1 = 1/2? In your writing. In fact, the MORE you try to convince your reader, the LESS effective you’ll be. Especially if it’s more of the same. When you edit your writing, look out for: -two similar quotes -two paragraphs that could be combined -two intros (or two conclusions) Two is half as effective. Be ruthless. Choose one!
174 Comments -
Alex Lindley
Your first draft is perfect. Not because it's going to publish like that. But because it's serving its purpose perfectly. The purpose? It's two-pronged: 1. To give you (or your editor) something to edit 2. To show you what isn't working It's nearly impossible to anticipate the problems you'll have with your article, book, poem, whatever if you haven't written it yet. And it's completely impossible to edit a blank page. Write the first draft. Don't hesitate. No matter how hard you try, it won't be perfect — as in ready to publish — but it will serve its purpose with perfection. #Writing #Editing #WritingTips #EditingTips
998 Comments -
Sarah Kissko Hersh
Effective corporate apologies don't sound like they were written by a copywriter, or written out of obligation rather than sincerity, or watered down via multiple approvers. Here’s a start: 1. Say you're sorry. 2. For what you did. 3. Show you understand why it was bad. 4. Only explain if you need to; don't make excuses. 5. Say why it won't happen again. 6. Offer to make up for it.
10926 Comments -
Jessica Jansasoy
I hate when freelance writers use the word “really” or “very”. Me. Freelance writers is me… But sometimes I really need to use it to get one point across. But I know it can be very... redundant. I see some writers using “extremely” to give it a dramatic note, others using “incredibly” for emphasis, and there are always the ones using stronger adjectives like (or such as) paramount, remarkable, or unparalleled (well this last one may be AI). I’m still not convinced of those. Any tips on breaking this habit? #freelancing #freelancewriters #writing
134 Comments -
Deb M Dutta
So, this a rant that most content writers or marketers should resonate with... about content and conversions. Over and over again, I hear, 'But does your content drive conversions?' The implication is that content doesn't matter unless it directly leads to sales. And no single blog post deserves $$$ in payment, neither do SMM managers do hard work, etc, because you don't see cash coming in directly. So, here's the thing: It IS reasonable to link content to outcomes. If you're writing dozens of posts and they aren't creating traffic or conversions, something isn't working, and you need to fix it. It's UNreasonable to say, 'Every post you write must lead to sales, or it's a waste of time and money.' For one thing, it doesn't work that way. For another, no product creator on the planet can ever give a 100% fail-proof guarantee that their product will help a user meet its goal every single time without exception. I've paid $$$$ to experts and businesses myself - all with the clear understanding that the most they do is increase my chances of success. Yet, there's pressure on content creators and writers to guarantee that their work MUST show results from the start, or we need to produce our content for dirt cheap. But, as I said, it doesn't work that way. Here's why: 1. No content stands on its own. Let's say you wrote a crazy creative and compelling post on social media talking about a life-changing product. It doesn't matter. Not if the rest of your website, Google business reviews, G2 reviews, documentation, and customer support aren't at level 10 as well. 2. You cannot establish authority with a single post. Say you're an expert on rainwater harvesting. You write one blog post on the benefits of rain water harvesting. Nothing else. You're not viewed as a trusted authority by Google or people with that one effort. You must have more related posts, an About page, LinkedIn, verifiable credentials, and other content to validate your claims of authority. What's the point of hankering on whether one single post you wrote worked or not? 3. Have you tried building backlinks for a website that has shitty content or no content? Do you think brands want to fork over a backlink to your low-DR site for free? They risk penalization and a loss of reputation when they link to crap. So, yeah. A body of content matters when you want to get backlinks. 4. Content is not just about sales! It's about creating a narrative around your brand that builds a relationship with your audience. It's those repeat visitors, the ones who come to trust and respect your insights, who eventually become loyal customers and brand advocates. 5. Customer journeys are a thing. People need multiple interactions with your brand before making a purchase. Each blog post, social media update, or newsletter is a cog in the wheel of a complex system designed to nurture leads over time. continued... in comments #content #seo #conversions
31 Comment -
Aidan Koch
"ChatGPT has killed the [-----] industry" is practically an axiom for people outside whichever industry has been "killed". If only it was actually true. The other day, an acquaintance told me that generative AI could do my job for me, that a computer could edit manuscripts without me. But I responded that, a computer creates text that makes sense to a computer, while only a human editor can shape a text for human readers. Copywriting by a text generator will not bring in customers; copywriting by a human WILL. Frankenstein novels written by a system that scans every genre; Original and compelling texts written and edited by people WILL. AI will never be able to create, edit, proofread, market, and sell a piece of writing without human intervention. Because if a publishing business wants customers, then the people selling need writing that speaks to the people buying. #copyediting #proofreading #copywriting #ChatGPT
4 -
Kim Kiel 👩🏻💻✍🏻🎙
For a copywriter, it's a fresh level of hell... ... when the Google doc notifications begin popping up in the inbox, notifying you that "Anonymous Pigeon" made a comment. Or "Anonymous Armadillo" made an edit. I woke up this morning to several notifications of edits in a project I delivered to a client last week. 😱 Comments made by 6 DIFFERENT PEOPLE. With 6 DIFFERENT OPINIONS. One said "cut down the word count." While another added in extra sentences. 🤦🏻♀️ Luckily, copy edits are pretty rare for me. When I deliver multiple pages of copy there are very few edits - maybe a word or 2 is changed. But I do have a couple clients like this one whom I know will make lots of edits because that's their M.O. And I'm generally okay with it. If I really disagree with a change, I'll let them know why and advocate for my copy. But ultimately, they get to decide. Not all copywriters are as easy-going. Some have clauses in their contracts that restrict clients from changing ANY of the copy. It's because so much research and strategy goes into writing direct response copy. When clients muck around with it, the copy loses its potency and power. It's the same in our businesses, too. If you ask too many people for advice, you get too many opinions. I saw this firsthand with a client who came to me overwhelmed by conflicting advice on her website content. I told her to pause, breathe, and filter through the noise. Look at what aligns with her stage in business, consider what her audience needs to feel confident and connected on her site, and remember to trust her instincts. She was so busy asking for advice, she forgot to listen to herself. A lot of us do this, don’t we? We underestimate what we already know. We ask for advice or coaching because we lack confidence. So I want to remind you to stop outsourcing your own critical thinking and intuition. Find an expert or 2 you trust. Put their advice through your own lens. You’re a smart human who’s had loads of life experience. Take sound advice and leave the rest. Listen to your own damn self because you already know what’s best. That's my best advice for how to handle feedback and advice in your business. And like all advice, you can choose to take it or leave it. 🤣 BTW: I share a few more personal stories in episode 91 of the ill communication podcast, including the time I asked my sister for copywriting advice (spoiler: it didn't go well 🤦🏻♀️).
86 Comments -
Alex Lindley
Somewhere along the way, someone lied to so many content writers and editors. They told us: – You have to have a "lead-in" sentence before a bulleted list. – You have to have some paragraph text under every header tag; no "header tag stacking." – You can't end a section with a bullet point. Not true. None of it. Not for web content or SEO purposes. But if you're interested in adding fluff to your content, by all means. #Editing #Writing #Content #SEO
18654 Comments
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Lauren Ward in United States
-
Lauren Ward
Early Career Talent Lead at Stanley Black & Decker, Inc.
Dallas-Fort Worth Metroplex -
Lauren Ward
Mechanical Engineering Co-op at MORSE | Fourth-Year Student at Northeastern University
Boston, MA -
Lauren Ward
Albany, New York Metropolitan Area -
Lauren Ward
New York City Metropolitan Area
332 others named Lauren Ward in United States are on LinkedIn
See others named Lauren Ward