Patrick McCarthy

Customers trust ads on retailer websites over ads on third-party marketplaces, social: https://lnkd.in/eCSqSUMV --- This article was originally featured in the EMARKETER Retail Media Weekly newsletter. To stay on top of digital advertising’s next major wave, subscribe here: https://lnkd.in/ed34DX67 #EMARKETER #programmatic #retailmedia #rmn #advertising

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Artem Lavrinovich, Chief Product Officer here at CoolerX, recently spoke with Progressive Grocer about the continued development of technology and #dataanalytics in-store saying, "this integration will continue to develop, enabling more dynamic and context-sensitive advertising that resonates more effectively with consumers." #RetailMedia is an industry that is expected to grow at a rate of 12% annually, achieving $140 billion by the year 2026, making it much more than a buzzword. Retailers should be thinking strategically about incorporating technology into the physical retail experience... if they haven't already. For more information on the future of retail media, check out the article below. #InStoreRetailMedia #RetailInnovation #CoolerFuture

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The Trade Desk's latest earnings call marks a shift from the "open internet" to "premium internet". CEO Jeff Green emphasizes the distinction between low-grade, made-for-advertising inventory and high-quality, premium content. This focus aligns perfectly with our strategy at Decentriq 🎯 Open web programmatic is evolving, focusing more on quality and transparency. Technologies like our data clean rooms let advertisers find audiences and target customers through premium publishers in much more accurate ways. You can uncover audience insights, generate lookalike audiences, and remarket to customers — all while reaching users where they spend most of their time: Outside of walled gardens. Read more in AdExchanger's article below.

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Publishers affiliated with the trade organization the Brand Safety Institute (BSI) are lobbying leading measurement firms to better help them understand how such platforms flag #MFA content, Digiday has learned. If successful, they aim to launch a “publisher portal” to help cash-strapped media owners better understand how not to fall foul of vendors such as DoubleVerify and Integral Ad Science, with involved parties asking for direct input to the operation. In this piece by Ronan Shields, we speak to Chris Kane of Jounce Media, Neal Thurman, Scott Cunningham, and Rachmiel (Rocky) Moss of DeepSee.io - Publisher Intelligence.

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"Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains" argues RPE Origin CEO Ryan Phelan in this MarTech article. https://bit.ly/3Uscge1 #emailmarketing #emailtips #emailstrategy

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SSPs are coming for streaming media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been resold by other SSPs. Which raises questions as to whether buyers are actually getting what they’re paying for. https://lnkd.in/eshsb6V4

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Check out our latest blog post on how to develop an audience of well-qualified buyers rather than hoping your ad efforts reach their goals and your conversion objectives come to fruition. https://lnkd.in/gpshAgTx #wellqualifiedbuyers #qualifiedbuyers #MQLs # #digitalbillboard #digitalads #digitalbillboards #advertising #blip #adtech

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"Sell-side curation also gives advertisers more flexibility to use alternative identifiers, rather than being limited to whatever alternatives the DSP supports" As a Curation Service business, @Multilocal is front and center of the programmatic paradigm shift to the supply side activation of data, delivered through a new generation of PMP - Curated Marketplaces (CMP anyone?), we partner with businesses to navigate the opportunities curation delivers across the programmatic ecosystem. Great job Anthony Vargas for this insightful article in AdExchanger! https://lnkd.in/d9uXf793 #AdTech #SellSideCuration #ThirdPartyCookies #BuySideCuration #ProgrammaticAdvertising #programmatic #ProvateMarketplaces #SSps #DSPs #TargetingAudiences #CookielessFuture #DataCuration #CuratedPMPs #ActiveCuration #multilocal

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Albertsons Media announced its launch of #CollectiveTV, a solution that will allow advertisers the means to target, measure, and optimize ad campaigns across streaming, digital video, and soon linear TV. According to the Interactive Advertising Bureau’s 2024 Digital Video Ad Spend & Strategy Report, digital video ad revenues are expected to reach $63 billion in 2024. 🚀📺 #Albertsons #CollectiveTV #DigitalAdvertising #RetailMedia #AdTech #MarketingInnovation #CTV #StreamingMedia #AdvertisingTrends

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"Brand trackers are essential instruments for monitoring changes over time, across markets, evaluating brand health, and understanding consumer behavior," said Horst Feldhaeuser, Group Services Director at Infotools. "As consumer expectations evolve and market dynamics shift, tracker studies must adapt to remain relevant, brand trackers must evolve to encompass the changing data ecosystem." 📜 The newest paper in our "Space to Think" series gives an overview of the brand tracker landscape and how to evolve trackers to meet today’s unique demands. Free download (no email necessary!) here: https://lnkd.in/gHuFMjSU 🕵‍♀️ Look for cameos in the paper from Horst Feldhaeuser, Emmanuel Probst, Devora Rogers, Heather O'Shea, Rebecca Brooks, Lauren Demar, Polly Milne, Benoit Tranzer, Tovah Paglaro, Pierre Dubosc, Chris Robson. #MRX #MarketResearch #BrandTracker #BrandTracking #Insights #BrandStrategy #BrandHealth

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Healthy Pet was struggling to aquire new customers. They needed a long-term plan to grow their brand name without sacrificing sales. Nectar assessed the account and determined that a tightly controlled Amazon DSP strategy would be the right path forward. The results were phenomenal: An extra 50k a month in sales. 10x ROAS. Read the full case study: https://lnkd.in/eGdghjmu #amazon #amazonads #ecommerce

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🎙️ "GroundTruth's commitment to precision and innovative behavioral and location-based targeting tactics is unparalleled." - Discover Martin County With a mix of hyper-local targeting that leveraged real-world behavior and an omnichannel media plan, Martin County was able to drive real business results, including over 1,000 actualized visits Read more about their campaign strategy and the results they earned in our newest case study! Just click here: https://lnkd.in/gKuC2zj8 #performancemarketing #adstrategies #realbusinessresults

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The small business categories get the biggest spend from consumers. Your local advertisers will want to know if they’re in the top 10. #smallbusiness #localadvertising https://ow.ly/PnyR50S0Vwa

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Matthew Engstrom was featured in CMSWire, where he shared his perspective on the impact of Google’s latest third-party cookie delay: “This delay grants the industry additional time to enhance strategies around cookieless technologies and refine practices that prioritize consumer privacy and trust. At Digital Remedy, we see this as a critical period for brands, agencies, and tech partners to focus on transparency and ethical data use. The prolonged timeline should be viewed not as a pause, but as an imperative to further innovate in privacy-first advertising solutions. It provides an opportunity to rebuild consumer trust by advancing how we inform users about data usage and by securing their consent in more clear and engaging ways." Check out the full article for more insights from fellow AdTech leaders: https://bit.ly/4a23yJ3 #DigitalRemedy #PerformanceMarketing #Google #Cookies #Cookieless #ThirdPartyCookies #AdTechNews #DigitalMarketing

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Disappearing cookies and deprecated location signals are impacting advertisers' ability to effectively target and reach consumers on the "open web". While advertisers know that building robust first-party data strategies can remedy this, a combination of legacy internal data silos and Canada’s changing privacy environment are leading them to pull back or move more slowly in the absence of assured privacy-safe options. What are some challenges or solutions you’ve come across? #Advertising #EffectiveTargeting #FirstPartyData

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